Salvatore Ferragamo presents Viva, a new shoe style that incorporates a boldly modernised upgrade of the house icon Vara bow. The new Viva has been designed by Creative Director Paul Andrew as a 21st Century reimagining of the classic Vara, which was created by Fiamma Ferragamo and launched in 1979. Salvatore Ferragamo’s Spring Summer 2020 show starred the Viva – the first time the bow motif has featured on our runway – both to pay homage to our past and herald this new chapter of our future.
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