The new (Montblanc M) RED collection has been designed to assist in the fight against AIDS
For more than 110 years, Montblanc has been creating fine writing instruments that have a special meaning for their owners. This long-standing tradition continues with the new (Montblanc M) RED collection, which was not only been created by one of the most influential designers in the world, but also supports an incredibly worthy cause.
Partnering with the non-profit organisation (RED), which fights for a world without AIDS, a portion of the proceeds from the purchase of any (Montblanc M) RED product goes directly to the Global Fund, which was specially created to see an end to the world’s AIDS, tuberculosis and malaria epidemics.
Tasked with crafting this unique collection was designer Marc Newson, known for continuously pushing boundaries with unexpected cutting-edge designs and high-performing products.
The result is the (Montblanc M) RED writing instrument, which pairs the visionary designer’s trademark biomorphic style, defined by fluid and pure organic forms, with Montblanc’s iconic design cues. Available as a fountain pen, roller ball or ballpoint, the collection is accompanied by several red accessories, including a leather sketchbook, bracelet and a pair of cufflinks.
Newson has not only made a statement with his bold colour choice, but his unique design features a flat section (a plateau) on the barrel, which is an immediate departure from the typical round design of a pen. There is also the ingenious use of a magnet that allows the perfect alignment of the clip and plateau when affixing the cap to the barrel, while an additional snap closure ensures the cap remains firmly in place.
For an optimal writing experience, the platinum-coated metal forepart balances the weight of the writing instrument, while the 14-karat gold nib of the pen boasts a ruthenium-coated inlay.
Montblanc has also introduced a sketchbook in red Italian calfskin with red cut edges and a bracelet in woven red leather that features a stainless steel closing decorated with a polished and brushed matte motif of Montblanc’s iconic three rings. There is also a pair of round stainless steel cufflinks with a red lacquered inlay.
All of the products in the (Montblanc M) RED collection will help (RED)’s fight against AIDS, with the contribution from every purchase providing more than 25 days of life-saving HIV medication.
Discover the collection at Montblanc boutiques at The Dubai Mall 04 4340300 and The Galleria on Al Maryah Island 02 6764776.