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Abu Dhabi Shopping Season has begun

Organised by the Department of Culture and Tourism – Abu Dhabi, the new nine-week winter season promotion in Abu Dhabi will include retail promotions, exclusive offers, prizes and more across 3,500 outlets in more than 20 malls

There’s a new shopping festival in the emirates and it launches on December 10 in Abu Dhabi. Bringing promotions, offers and exciting prizes to more than 20 malls, across 3,500 stores, Abu Dhabi Shopping Season is set to become one of the biggest shopping events in the UAE capital.

Retail Abu Dhabi, the retail platform of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has announced this brand-new, destination-wide winter retail campaign running across the city from December 10, 2020 to February 14, 2021. That’s nine weeks of exclusive offers found only in Abu Dhabi.

What to expect?

Shoppers have plenty to experience, from winter festive sales, rewarding promotions, new collection launches and only-in-Abu Dhabi shopping deals across thousands of fashion, beauty and lifestyle stores. There will also be of up to 80 perfect in malls across the UAE capital, Al Ain and Al Dhafra. 

The shopping festival in Abu Dhabi will also see a hi-tech, festive ‘Wishing Tree’ installed in Yas Mall from December 10 to 31. And there are prizes to be won every day. It allows shoppers to use QR codes to select a wish from more than 18 options, including a new winter wardrobe, the latest gadgets, toys, beauty makeovers and hampers, experiences and more. Once selected, shoppers’ gift choices will appear on the innovative Wishing Tree’s huge LED screen displays alongside seasonal animations and motion graphics. 

Become a member for more benefits

Abu Dhabi Shopping Season will see the launch of Retail Abu Dhabi One – a new membership programme developed to give shoppers across the emirate and beyond access to exclusive-to-Abu-Dhabi products, experiences, attractive deals, brand events and exciting rewards.

Using advanced technology, Retail Abu Dhabi One will engage members directly through personalised offers based on their retail preferences, with the app able to use the generated data to target and drive awareness of ongoing promotions and experiences across the emirate.

And some more

Part of Abu Dhabi Shopping Season, a massive Shop & Win promotion with Visa will see cardholders that spend AED200 or more in participating outlets automatically enter a mega draw for a chance to win a Mercedes Benz GLC200 Premium.

Etihad Airways is also offering four million Etihad Guest Miles to the Abu Dhabi Shopping Season prize pool draw, with 16 shoppers set to be awarded 250,000 Etihad Guest Miles each – split across eight Visa cardholders and eight Visa Etihad Guest cardholders.

For more information on the forthcoming Abu Dhabi Shopping Season visit


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